Opening May 15! | 11am Fri - 3pm Sun | B&J Tackle Box in Whittier, AK

Keep your reels in top condition with regular servicing at our in-house Tackle Repair Center!

Shrimply Spring Crab & Shrimp Gear Sale + GIVEWAY 4/1-30

Now Hiring for 2026 Fishing Season

Get 20% Off

Shrimply Spring Crab & Shrimp Sale + Giveaway

In-store and Online. April 1 - 30

Don't miss our largest dedicated crusty crustacean gear sale of the year!

Season re-Opening May 15, 2026!

Our favorite little pop-up bait shack in Whittier, AK closed for the 2025 season on September 15. We'll be back May 15, 2026 ready to do what we do best: Help you catch more fish.


Until then, thank you for your support and the opportunity to serve our Alaskan fishing community.

- B&J's Tackle Box!

Designed by Us. Made for You.

B&J Russian River Fly Rod Collection - meet our "Meat Stick"

Our B&J Drybag Collaboration Project!

Our 40L Fully Waterproof Dry Bag Backpack

Expert Advice, Product Guides & Alaskan Fishery Updates

B&J's Blog: Your Trusted Source for Alaskan Fishing Expertise

"REEL Deal" News

Join our 'REEL DEAL' News email list and net our latest fishing gear updates, exclusive offers, and insider tips! Sign up now to reel in savings and kickstart your next fishing adventure with B&J Sporting Goods. Get early access to upcoming events, giveaways, new product drops, and more!

We're more than a tackle & bait shop!

Trip Preparations

Prepare with Fishing & Hunting Licenses, Gear Rental, Ice, Fish Shipping Boxes, Personalized Tips, and more.

Pre-Orders & Pickup

Secure in-demand items before they hit our sales floor with online pre-purchase and buy online, pick up in-store options.

Line Spooling

Whether you purchase line from us or bring your own, our Line Spooling service is always FREE.

B&J Pros Program

Business customers who register with our B&J Pros Program receive 10% Off purchases and gear repair services.

B&J Loyalty Program

Resister for our B&J's Loyalty Program to receive points on every purchase that can be used for discounts and free fishing gear.

Military Discount

Members of the US Military receive 10% Off every dollar spent (w/ valid ID) in addition to customer loyalty points.

Tackle Repair Center

Trust our experts to keep your gear fish ready with our Rod Tip Repair, Reel Repair, Net Re-Hang, and Net Repair services.

Bush Orders

Got something you need shipped to the bush? For a minimal fee, we can drop off your purchase to the private carrier of your choice.

About Us

We're Alaska's largest fishing store, tackle & bait shop! Discover B&J Sporting Goods, a landmark fishing goods shop in Anchorage, Alaska since the 1950s. As the largest tackle, bait, and fishing gear store in the state, we're dedicated to empowering Alaskans and fishing enthusiasts to make the most of their outdoor adventures in the Land of the Midnight Sun. Our mission is to elevate the Alaskan fishing experience with meticulously curated gear and expert advice. Why? Because we know the greatest fishing trips begin right here, with us!

Gear Rental

Don't lug your gear everywhere or scramble for last-minute supplies. Our flexible gear rental packages have you covered. Whether it's for a day trip or a week-long adventure, our affordable rates and convenient location in Anchorage and Whittier (summer only) make it easy. Rods, reels, waders - all 'ready to fish' and available year-round. Reserve yours today. Call us now to secure your gear!

Our "TRC"

Your gear, our expertise. Our in-house Tackle Repair Center technicians ensure every reel, rod tip, or net we put our hands on is 'fish ready,' so you can focus on filling your quota. From routine maintenance to repairs, we've got you covered. Click below for more info or to get a quote.

Better Search
Our search functionality is getting a complete overhaul! And we're working overtime so things are easier to find.
Better Product Descriptions
We want you to feel confident in what you're shopping for. Having clear product descriptions is an important part of this!
Better Images
It's a visual world. We understand images are important when it comes to shopping online. We're stepping up our game.

Visit Us in Anchorage

Whether you need geared up to go out, want expert answers to your Alaska fishing questions, have a Tackle Repair Center drop off (or pick up,) or simply say "Hi" and share a good fish tale, we're here to help you elevate your Alaskan fishing game any way we can.

Our Location & Mailing Address
113 W Northern Lights Blvd Suite J/K Anchorage, Alaska 99503
Get directions
Our Hours
SHOP'S OPEN 10am - 6pm Daily SHOP'S CLOSED - Thanksgiving Day - Christmas Day - New Years Day